One missed call, followed through
A basic auto-reply sends one text and forgets. Trade Butler stays with every enquiry until you've spoken to the customer.
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After 10 seconds
Your customer
Gets a text from your business
In your words, with your business name. Returning customers are greeted by name. They can reply with the job, add photos, or pick a time for you to call back.
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Same moment
You
Get an alert with the details
Who called, a one-line summary of what they need, any photos, and two buttons: Called back or Not a job. Emergencies are flagged URGENT so they stand out.
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7am next day
You
A morning round-up
One text listing anyone from yesterday you haven't got back to yet, so nobody slips through on a busy day.
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About 24 hours
Your customer
A friendly follow-up, only if needed
If you haven't marked them as called back, they get one polite check-in with the callback link. Never more than one.
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After the job
Your customer
A review request
Text one word and their number, and they get a thank-you with a one-tap link to your Google reviews.
Everything a busy trade needs, done for you
Instant text-back
Every missed caller hears from your business within seconds, written in your words.
Callback booking
Customers pick a time for you to ring them back. It's a call slot, never a job slot, so you stay in charge of your diary.
Photos before you call
Customers upload photos of the problem from a link, so you know what you're dealing with before you ring.
Urgent job alerts
Leaks, floods and no-heating calls are flagged straight away. Anyone who mentions a gas smell is told to call the National Gas Emergency line at once.
Knows your regulars
Returning customers are greeted by name, and your alert tells you who they are before you call back.
Job summaries
Several rambling texts become one clear line: the problem, the area and how soon they need you.
Round-ups and follow-ups
A 7am list of anyone still waiting, and one polite check-in to customers you haven't reached yet.
Google review requests
One text after each job sends your customer a one-tap link to review you, plus one gentle reminder.
A report in pounds
Text WON and the job value when a lead books. Each month you see calls caught, reviews gained and the work it brought in.
Voicemail for landline callers
Landlines and withheld numbers can't get a text, so they're asked to leave a message, which comes straight to your phone.
Your own dashboard
Every enquiry in one list, with the messages, photos and a one-tap call button. Works on any phone, nothing to install.
Away mode and extra phones
On holiday? Text AWAY and callers are told when you're back. Alerts can also go to your partner or office.
Same number. Same phone. Same way of working.
Your customers keep ringing the number they already know. If you don't pick up within about 10 seconds, we take it from there. Everything we send you arrives as a normal text.
- Keep your own numberNo new number to give out, and nothing to reprint on cards, vans or Google.
- Nothing to installNo app to learn. Alerts and buttons arrive by text.
- Set up with you, in personAbout an hour, tested on your own phone before we leave.
- Your words, your hoursDifferent messages for evenings and weekends, set to your working hours.
More than an auto-reply
| Basic auto-reply | Trade Butler | |
|---|---|---|
| Text after a missed call | One generic message | Your words, by name for regulars |
| Customer details | Whatever they type | One-line summary plus photos |
| Emergencies | Treated like any other text | Flagged URGENT, gas safety reply built in |
| If you forget to call back | Nothing happens | 7am round-up and one follow-up to the customer |
| Callback booking | Not included | Customer picks a call slot |
| Reviews and results | Not included | Review requests and a monthly report in pounds |
| Landline callers | Missed | Offered a voicemail, sent to you |
| Set-up | Do it yourself | Done with you, in person |
Simple prices. Try it free.
Every plan starts with a 7-day free trial. There's no contract: pay monthly and cancel any time.
Everything in Essentials for less than £1 a day, then the standard £39 after your first year. In return, we ask for an honest testimonial once you've seen it working.
Claim a founding placeWe set it up with you, you see it catch real calls for a week, and you only pay if you want to keep it. No contract and no notice period.
Essentials
Most trades start here- Instant missed-call text-back
- Callback booking and photo uploads
- Urgent job alerts and gas safety reply
- Returning customers recognised by name
- Job summaries in every alert
- Morning round-up and customer follow-up
- Google review requests
- Monthly report, including work won
- Voicemail for landline callers
- Your own dashboard, away mode and extra alert phones
Growth
For trades who want more work online- Everything in Essentials
- A fast one-page website for your business
- Instant reply to website enquiries
- Google Business Profile tidy-up
- Replies written to your Google reviews
Up to 300 texts a month are included, far more than a typical trade uses. Withheld and landline callers can't receive a text, so they're offered a voicemail instead, which comes straight to you. We'll explain exactly what to expect before you start.
Local, reachable and straight-talking
I'm Ross Fleming. I set up Trade Butler to help local trades keep the work they're already earning. I'm a former Royal Air Force officer, and I run this the way I was trained to: plan it properly, keep it simple, and do what I say I'll do.
I set everything up with you in person, test it in front of you, and I'm on the end of the phone if anything needs changing. No call centres and no contracts.
Common questions
Do I need a new phone number?
No. You keep your own number. Calls you don't answer within about 10 seconds are diverted to your Trade Butler line, which sends the text. Your customers never need to know it's there.
What if the caller hangs up before 10 seconds?
If a caller rings off before the divert kicks in, the call never reaches us, so no text goes out. That's the trade-off for keeping your own number unchanged. You can set the divert anywhere from 5 to 30 seconds.
How does it know I've called the customer back?
Each alert has a Called back button. Tap it and the follow-ups stop. If you forget, the customer's one check-in is worded so it reads fine either way.
What does the text say?
Whatever you want it to. We write it together in your words, with your business name, and set different wording for evenings and weekends.
Does it work with my phone?
It works with most UK mobiles, landlines and business phone apps that can divert unanswered calls. We test it on your own phone during set-up, so you see it working before we finish.
What happens with emergencies?
If a customer mentions a leak, flooding or no heating, your alert is marked URGENT. If they mention smelling gas, they're immediately told to call the National Gas Emergency line on 0800 111 999 and leave the property.
What about my customers' data?
Customer numbers and messages are used only to run your service. They're stored securely, never sold and never used for marketing, and every text includes a way to opt out.
Is there a contract?
No. You start with a 7-day free trial, then pay monthly and can cancel any time. The only one-off cost is £99 for the Growth website build, and that's waived if you stay 3 months.